Brewing Babel

client

Brewing BABEL is an independent Greek brewery founded in 2024 by 11 shareholders from diverse backgrounds, united by a common vision: to create the first cooperative brewery in Greece and change the way we see beer. Treating beer as a medium for provocative ideas, meaningful conversations, and shared experiences, the brand is built on collaboration, creativity, and quality.

assignment

We were tasked with building a brand design universe that clearly expresses the brand’s values in a bold and unconformist way, while giving each label the freedom to become a blank canvas for a different artist. The goal was a cohesive, unmistakable brand identity, even before the individual labels were designed.

deliverables

branding, packaging, type design, illustration, web design

client

Brewing Babel

year

2024

collaborators

art directors: katerina karali, andreas brooks • copywriter: e.t. copywriters

project analysis

The brand identity combines bold, hieroglyph-inspired typography with a handcrafted, distinctive aesthetic. The system functions like a Babel: modular, flexible, and open-ended, allowing each SKU’s unique design artwork to be incorporated seamlessly. The tailored made typography acts as the BABEL’s language and adds character, geometric rhythm, and a symbolic, slightly raw quality that evokes craftsmanship and uniqueness. The logo is paired with a symbol depicting a builder with a ladder, serving as a visual metaphor for creation and collaborative construction, core values of the brand. Together, the typography and symbol form a strong, instantly recognizable system, capable of standing out both digitally and on packaging.