Trata Special Selection

At the end of 2022, Trata entered the newly renovated historic Modiano Market. As part of this presence, there was a need to create a new product line—an exclusive range with a premium deli character. A key requirement was to find a way to produce the packaging without printing directly on the containers, due to the limited quantities. The historic identity of Modiano Market played a significant role in our inspiration, setting as a core objective the preservation of tradition while expressing it in a contemporary way. The classic grey butcher’s wrapping paper, traditionally used by fishmongers for fresh fish, became a central reference point for our visual language. Using light grey paper and the existing “Special Selection” symbol in repetition, we established a direct link to this source of inspiration. With a bold, rough, hand-drawn type style, we capture the “catch”—the handwritten naming of each key ingredient—to evoke a sense of craftsmanship and personalization. The color palette steps away from the conventional tones found in fish markets while still maintaining a subtle connection. The resulting packaging series conveys a handmade quality through both the materiality of the packaging and the development of a “written-by-hand” graphic expression.