Trata Special Selection
client
KONVA is one of the most advanced seafood processing companies in the Europe, behind the well-known brands Trata and Flokos, with exports to over 35 countries. In 2023, Trata Tinned, a concept store, opened at the historic Modiano Market in Thessaloniki, offering consumers the opportunity to experience a unique culinary journey. Visitors could discover the full range of Trata products, as well as the exclusive Trata Selections line. The Trata Selections is a premium deli series, made from the finest quality ingredients, and crafted with recipes from renowned chefs.
assignment
We were tasked with designing the packaging for the limited edition products, which were available exclusively at the Trata Tinned concept store in Modiano Market. The packaging should convey tradition, quality, and preciousness, while providing a unique culinary experience to the consumer.
deliverables
Packaging Design
client
KONVA
year
2023
collaborators
Industrial Design: Marika Kyriakidou
project analysis
The historic identity of Modiano Market played a key role in shaping our design inspiration, with the core goal being to preserve tradition while expressing it in a modern, contemporary way. One of the central references for our visual language was the classic grey butcher’s wrapping paper, traditionally used by fishmongers for fresh fish. To connect with this reference, we used light grey paper and incorporated the existing “Special Selection” symbol in repetition, establishing a direct link to the traditional origins. With a bold, rough, hand-drawn type style, we evoke the sense of a “catch”—the handwritten labeling of each key ingredient—capturing the essence of craftsmanship and personalization. The color palette moves away from the typical tones associated with fish markets, yet still maintains a subtle connection. The result is a packaging series that conveys a handmade feel, both through the materiality of the packaging and the development of a “written-by-hand” graphic expression, emphasizing the artisanal and bespoke nature of the products.
