Single Estate
client
Since 2006 taf Coffee has one mission: to bring the most exciting coffee experiences to both the Greek and global markets.
assignment
The goal was to create a packaging design that would reflect the uniqueness of a coffee sourced from a single farm in the world.
deliverables
Packaging
client
taf coffee
year
2023
project analysis
The central element of the packaging is the coffee flower, which has been depicted through a minimalist approach using a combination of a parallelogram, a circle and a leaf. The elements that form the flower work on two levels: the circle symbolizes the coffee bin and a pin on the map and the parallelogram line represents the stem of the flower, and at the same time, the number one. This one-dimensional design approach subtly alludes to the single origin of the coffee, capturing both its essence and exclusivity.
Photography
nikos katsaros (www.nikoskatsaros.com)
